What are infographics?
Infographics are lots of images, diagrams, and minimal text that gives a simple overview of the topic.
Infographics are powerful tools for displaying data, simplifying presentations, and providing important information. Using images in infographics can make what is an idea much easier to understand (hence the popularity of infographics in marketing and education). Infographics force the reduction of a lot of information, providing a high level of presentation and making it easier to understand. In short, infographics help convey data in a small, understandable and easy way.
For a faster and more understandable transfer of information, infographics use vivid effects and pictures.
The most fun and creative infographics are often the most effective because they grab attention.
It is very important to remember that visuals in infographics should not only attract attention, but also be informative. They should also help to understand and remember the content of the infographic.
People use infographics to simplify complex and lengthy text into infographics, and to keep track of how variables change over time.
Where are infographics used?
Infographics are used almost everywhere - road signs, metro maps, weather charts ... and these are just a few examples among the huge number of possibilities.
Now let's look at this with an example:
Subway map. At first it seems like nothing special. We watch and then we go. We take the metro map for granted. This is what makes it so effective: no matter what country you are from, what your language, age or origin, we all understand the same. Whether you travel to Hong Kong, Moscow or Kiev, you will understand and use the same card as everyone else.
Types of infographics
There are many different infographics, but we have highlighted the 9 most common types that infographics belong to:
- Statistical infographics
- Information infographics
- Process infographics
- Geographic infographics
- Comparison infographics
- Hierarchical infographics
- Resume infographics
Now let's take a closer look at all these types of infographics:
If you need to visualize survey results or present data from multiple sources, then statistical infographics are the best option. Visual effects will help to tell about the information you have given in an interesting and beautiful way.
This infographic is intended to convey a new concept clearly or to provide an overview of a topic. Usually informational infographics are divided into sections with headings, but you can also make numbering, it will make the design of the infographic more interesting.
Timeline infographics are great for visualizing the history of something, highlighting important dates, or providing an overview of events. Visual aids such as lines, icons, photographs, and labels can help convey information more clearly.
An infographic like this is great for providing a summary or overview of the process. An infographic of the process will simplify and show in detail each step. This type is performed in direct order from top to bottom or from left to right, and the numbering of steps will help you quickly memorize information.
If you need to visualize location data, demographic data, or large amounts of data, then geographic infographics are a great visualization option. Use cartographic charts as a visual element. There are many types of cartographic charts, and each is suitable for a specific type of data.
Many people find it difficult to choose between several options, so they have to study and weigh all the positive and negative qualities in detail, and then decide for themselves which one is better. Typically, comparative infographics are split vertically or horizontally in the middle, with the pros and cons of what is being compared on each side.
Hierarchical infographics will help you rank information from highest / highest to lowest / lowest. One famous example of this is the pyramid, which visualizes the hierarchy of human needs.
If you need to share a collection of tips, a list of resources, or examples, a list infographic is best. The difference between list infographics and a regular list is in visual elements such as icons, which can replace bullets, and creative fonts and colors can make each element stand out.
People looking for a job simply have to find creative ways to stand out, so as not to merge with the crowd of people who want to go to this or that job. This is why infographic resumes have become very popular in recent years.